Creative Skirts

Will someone please put me on a bra account?

Because I can't handle work being made like this. 

Cleavage? Sure. Areolas? No. Come on, people. I think the tag line could have made for some adorable work, but this...I can't even watch twice. 

Enjoy.

 

Top 10 Ads of the Year

AdWeek published their Top 10 Ads of the Year, and I'm happy to say that the number of female creatives on the list has grown. Last year there was only one (congrats, Susan Hoffman), and this year there are TWO (out of 35 total creatives).

Danielle Flagg, CD at Wieden+Kennedy Portland

• P&G "Best Job"

Susan Hoffman, ECD at Wieden+Kennedy Portland

•     P&G "Best Job"
•     Chrysler "It's Halftime in America"
•     Nike "Jogger"

The good news is, 3 of the 10 spots were stamped with a female creative name. Here they are:

 

 

 

Hopefully Danielle and Susan have given each other a high five. 

Street Art to Save Lives

Here's a great installation from street artist Ernest Zacharevic (hired by Happiness Brussels) for Toyota. Apparently in the US alone, 2 kids are killed and another 50 are injured each week in accidents involving reversing cars. 

It's hard to tell in the photos, but the objects are real, while the kids are painted, so a car can actually run into the installation if the driver doesn't see it. While that helps the concept, I'd be pretty pissed if I ran into a shopping cart that was part of an ad for Toyota.

Agency: Happiness Brussels
ECDs:
 Karen Corrigan & Cecilia Azcarate Isturiz (what! ladies!)
CD: Peter Ampe
Concept Provider (that's a title I've never seen before): Gregory Titeca
Artist:
 Ernest Zacharevic

Ladies making out. Anybody? Anybody?

3 floors of Beauty? Great.

By Harvey Nichols? Good to know.

"Love Thyself"? Nice expression of that.

And yet, this was the chosen execution of that insight?

Seems like it's not quite directed at the right target. I expected more from a bunch of guys who can do better (and did, just last year):

 

Credits:

adam&eveDDB
ECD: Jeremy Craigen
AD: Rob Messeter
CW: Mike Crowe

Fifty Shades of Soap

I caught a campaign here in Australia this week that made me giggle.

It’s for Dettol Touch of Foam, a soap that keeps your hands soft. “Steal a Moment of Softness” uses corny romance novel-esque illustrations, allowing you to create a personalized story starring you and a strapping man (Hugo, Romero or Wayno. Yes, Wayno). And there you have it, a tender romantic moment in the middle of your day.

It’s always nice to see a packaged good brand doing something random, especially targeting women. Today the campaign is viewable as a landing page skin at womansday.ninemsn.com.au.