This whole home delivery craze is pretty out of control - now you can have monthly custom menstruation packs dropped off at your front door.
Ok, I'm sure someone out there will love it.
Anyway, even more entertaining than the idea itself is the launch video - it's one of those things you can't really believe you're watching, but you are. You definitely are.
It's amusing and I always applaud humor in the feminine care space. But considering this is targeting girls, some parts of this definitely go too far (ahem, doll scene). Even for my thirty-something eyes. I wouldn't be surprised if they get some moms blowback on this one.