From www.sba.gov, here are the stats that we've all heard guestimated a million times ...
85% of primary household consumer decision makers are women
94% the wealth acquired in the next four years, will be acquired by women
69% of household health decisions are made by women
74% of all NBA & NFL apparel is purchased by women
75% of new home decisions are made by women
81% of grocery decisions are made by women
60% of the online population are women
62% of all workers are women
Is there more room than we think for a female voice in advertising?
There's plenty of room...but the question is, what is that voice? Does it sound like a man?
Posted by: Jenn Totten | March 06, 2006 at 08:37 PM
I couldn't find the statistics you cited on that website. Could you provide a link to the exact pages they came from, please? Also are you paraphrasing? None of the stats I saw are worded nearly as clearly or specifically.
Posted by: gold1show | March 23, 2006 at 10:10 PM
http://www.sba.gov/library/successXIV/3womenaremore.htm
The stats are stated at the bottom of the article - they are reworded on this blog so that the numbers come first (it seemed easier to comprehend that way).
Posted by: Claire | March 24, 2006 at 03:29 PM