Leo Burnett work for Tampax: ECD - Becky Swanson. CDs - Reed Collins, Jill Bohannon, Jennifer Faust.
At last, someone takes tampon advertising beyond coy lasses skipping down the road in white pants.
The campaign is based around a microsite, 'advertiseyourperiod.com,' which at the time of this post is not up and running just yet. I'll be curious to see how this is received and what it does for the brand.
Watch the 4 spots here on Adcritic.