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Will this really air on TV? Has it?
It's about time we saw some tighty-whities on the tube. Just a real man in his underwear.
Thanks to copywriter Megan Sovern and AD Matt Miller at Leo Burnett.
It's quirky to say the least.
Watch it on Adcritic here .
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Funny, I met Megan Sovern and Matt Miller when I visited Leo Burnett earlier this summer. Megan showed me this spot at her computer. I can't tell you how offended I was.
Posted by: Andre | July 18, 2006 at 11:00 PM
The subjectification of the male package in this "ad" greatly offends me. We, as males, have accomplished much over the past few millenia to gain the status we now enjoy in America. And now the uncles we've locked in the basement have come out to haunt us.
My pride as a male has been bruised.
Posted by: j-rad | July 18, 2006 at 11:25 PM
So we're both offended then. I'm glad to know that I'm not the only male willing to speak out on this. The white, tight man-panties shown in this ad do no purpose in forwarding the sales of Wrigley's wholesome candy. When are America's women going to get over this penis-mania?
Posted by: Andre | July 19, 2006 at 05:07 PM
Indeed. We must unite in this epic battle to retain our dignity, nay, our MASCULINITY!
And that poor Wrigley corportation... surely one would think that their delicious treats would be enough to boost their own sales. Now they have signed away their moral well-being in favor of popular culture.
It's like watching a kitten take drugs for the first time.
Posted by: j-crew | July 19, 2006 at 06:07 PM
While I'm not offended, I'm not amused either. The problem with the ad is that it makes no sense. The rest of the campaign is broad and over the top as well but at least makes sense.
Here's the problem, Fruity Pants guy starts grinding in front of the subject's face once he has tasted the Altoids Sours as though the Altoids need more fruitiness. I think if he had grinded while the guy was tasting the weaker candy it would have made more sense and been way funnier.
Posted by: gold1show | July 20, 2006 at 12:25 PM
it's clear to me that "j-red", "andre" and "j-crew" have problems with male parts in general, most likely because their own parts are so diminuitive or even lacking altogether.
(does it hurt, guys?)
Posted by: susan hurley | July 20, 2006 at 03:47 PM
Yes, it hurts. You can expect that when you own a penis and someone throws a low blow. In this case that person is Susan "Penis Envy" Hurley. Give it up, Susan. You'll never have a package unless it's delivered UPS.
Posted by: Andre | July 21, 2006 at 03:11 AM
I must admit that the first time I saw it I was, like, "whoa" and my jaw, like, dropped. But I also, like, laughed so loud my girlfriend ran in to ask what the deal was.
Subjectication of the male package? Methinks youthinks too much about it. It's hysterical. Tears in the eyes funny.
Posted by: russ | July 30, 2006 at 04:48 AM
It's homophobic.
Posted by: cw | August 01, 2006 at 09:53 AM