Thailand's "angel copywriter"

This week, Ad Age hails a Thai TV spot for Smooth E Baby Face Foam (a cleanser) that won gold at Cannes--and had a woman at the helm as creative director. Her name is Jureeporn Thaidumrong and she runs her own shop in Bangkok. "Two years after entering the agency world, she was winning gold awards in the double digits at Thai shows and being called the 'angel copywriter' by the local industry. She didn't stop working until she was one of the premier creative names in her country--a feat for a woman anywhere, but maybe more so in Thailand."
Check out the article on her; it's a great story.

But even better is the TV spot. It ran as a series of 90-second installments and is unlike anything we'd see here in the U.S.--specifically for its blatant product usage. It's really fun.

Subscribers to Adcritic can watch it here.

Comments

[Darwin]

Hello. Jureeporn is my idol. Could you please send me the article? My email is silverfireph@yahoo.com. Thank you.