To bring up the whole female humor thing again... JWT has just done a global study on the differences in what men and women find to be funny. I'm not sure if the study is available to the public, but here's a summary of the findings (which are not groundbreaking, but it's still interesting that this was studied around the globe).
(One thing this article doesn't mention is that a lot of women in the study are wondering why ads targeting them aren't FUNNY. Agreed).
LONDON: Do men and women have a different sense of humour? Yes, says a report by global advertising agency JWT.
While men prefer gags with a punch line, women laugh at stories that relate to their everyday lives, according to the report.
Male humour is based on competition and impressing those around them, whereas women use jokes to achieve intimacy and to make people feel at ease, the report adds.
Diana Coulson, director of strategic planning at JWT Paris, said: "The key thing that emerged was that women's main source of humour is from the everyday, the little issues, stuff they observe and that happens to them.
"They can find humour in a household chore, or something silly that somebody says to them at work. Men use humour in a much more competitive way.
"Men want to be funny to show off and to get people to admire them. It's all about scoring points, whereas with women humour is much more a way of creating an attachment, bonding and getting intimate with people.
"They are instinctively enhancing their relationships," Coulson said.
However, there are other specialists and experts who would differ with the JWT findings.
Mike Lowis, a chartered psychologist who has researched male and female attitudes to humour, told The Guardian that both sexes found real-life situations amusing.
"We all like humour that's based on real experiences. My own research showed there were no significant gender differences. Being married and having to put up with one another's foibles, going to the dentist, the doctor or the hospital, men and women tend to find humour in those experiences."
Lynne Parker, the producer of Funny Women, a platform for female comics, who took part in the research, agreed the findings were too black and white.
She said: "In terms of what women find funny and what men find funny, I think the lines are probably a little more blurred than the report suggests."