One of those things that just has to be on this site...
14 years ago, this was Nike (led by CW Janet Champ and AD Charlotte Moore).
And we all know Nike today.
Definitely a different issue behind the campaigns, but same bold voice. The early campaign set the stage for the later work and I'm guessing was riskier for its time. I don't think the '05 campaign would have seen the light of day in '92.
If anyone knows where I can find the rest of the early campaign, please raise your hand.
p.s. I've heard all praise and no jeers toward Janet Champ...why doesn't her name come up more in the discussions of industry stars?