A new Web site launched this week that takes the world of product placement one step further.
Called SeenON, it connects TV viewers with the products they've seen on shows. Designers and stylists from programs such as "Grey's Anatomy" and "Desperate Housewives" will provide SeenON with information about the wardrobes, housewares, and sets shown on their programs. Users can search for products by show, movie, actor, or product type. The site directs users to websites where they can purchase the products mentioned. In addition, the site will offer shop-able video content that the company is calling Shopisodes.
The blog on the site keeps people informed and up-to-date with what's appeared on the latest episodes of, say, Desperate Housewives:
"If you caught last night’s episode of Desperate Housewives then surely you didn’t miss Gabrielle in her undies. The revealing set was from the “Fifi” line of notoriously sexy lingerie house, Agent Provocateur."
If the site gets its name out there, I'm sure this will blow up in our celeb-obsessed culture. But does it compromise the entertainment value of TV shows in the name of peddling products?
via Fast Company Now