From a company that seemed to have all the right moves lately, Dove goes for the easy answer and loses. Dove's "Real Women, Real Beauty" campaign seems to easily lend itself to consumer-generated content. "What could be more authentic?" must have escaped a mouth or two at Dove HQ. And after the thousands of videos were submitted online, the words "consumers are really interacting with our brand" were probably put into a PowerPoint somewhere.
But you'll all be happy to know that Lindsay Miller isn't putting your job at risk.
There's a reason we don't let consumers create the ads - hopefully Dove's learned to stick with their real women, but let the professionals create the work.
Most women who have taken any part in a wedding recently are aware of TheKnot.com. While the site is girly-central, the woman who runs it is anything but what you'd expect.
Carley Roney says she began the site to help today's businesswoman tackle getting married. "There's a lot of money in [the wedding] industry, particularly related to the Internet. And it is completely cluttered and disorganized. The Web was a low-barrier domain to aggregate everything a bride needed." [interview with LadiesWhoLaunch]
Roney and her husband, David Liu, founded TheKnot.com in 1996, it has grown to be able to boast 3.2 million unique visitors each month, as well as 3,000+ new members joining each day. And the growth didn't stop with the site:
2000 Interactive Wedding-Planning series with TODAY Show Complete Guide to Weddings in the Real World is published Ultimate Wedding Planner is published 2001 WEDDINGPAGES Magazine is launched Guide to Wedding Vows and Traditions is published 2002 Partnership with May Department Stores Book of Wedding Gowns is published 2003Real Weddings From the Knot airs on The Oxygen Network sister site PromSpot.com is launched for prom preparations Book of Wedding Flowers is published 2004The Knot Magazine is launched 2005Guide for the Groom is published Guide for the Mother of the Bride is published 2006 Partnership with WeddingChannel.com sister site TheNest.com is launched for newly marrieds The Nest Newlywed Handbook is published
Throughout it all Roney and Lui have also raised there two children, Cairo and Havana. Sadly, she said this to ModernMom.com on the subject of balance:
ModernMom.com:What is a typical day like for you?
Roney: Up at 7am. Give my babies breakfast. Babysitter arrives at 7:30. Jump in shower. All rush out the door at 8. Work is always a mad dash from meeting to meeting - while trying to steal time away to make headway on more strategic projects. If I don't have some work event or dinner, I rush to get home before my babies have their bath - 7ish so I can wash them, read books, and put them to bed. Dinner always happens after.
ModernMom.com: If you had an extra hour each day how would you spend it?
Roney: No question, with my kids. I would take it in the middle of the day, bring salami sandwiches, and take them to the playground. I love the playground, I could stay there and play chase with them for hours.
“We tested several different names among adult female smokers,” said
Brian Stebbins, senior marketing director at R. J. Reynolds, and Camel
No. 9 had “a lot of appeal for being premium and sophisticated.”
The “9” is meant to suggest “dressed to the nines, putting on your best,” Mr. Stebbins said, rather than a perfume or a song.
J. Reynolds is working with two of its longtime agencies to introduce
Camel No. 9, Agent 16 in New York and Gyro Worldwide in Philadelphia.
The company will not disclose spending for the introduction, but
estimates range from $25 million to $50 million.