There's a new brand of Camel cigarettes out. It's called Camel no. 9 and it's just for us ladies. Score.
“We tested several different names among adult female smokers,” said Brian Stebbins, senior marketing director at R. J. Reynolds, and Camel No. 9 had “a lot of appeal for being premium and sophisticated.”
The “9” is meant to suggest “dressed to the nines, putting on your best,” Mr. Stebbins said, rather than a perfume or a song.
R. J. Reynolds is working with two of its longtime agencies to introduce Camel No. 9, Agent 16 in New York and Gyro Worldwide in Philadelphia. The company will not disclose spending for the introduction, but estimates range from $25 million to $50 million.
Via NY Times.