On first glance, these ads exude female empowerment. Stand taller than my boyfriend? Hell yes. Survive the big city? I most definitely can. Feel like a princess? Yeah, I can own that, too.
It was the second glance that killed it. So today? Is that a purposeful jab at the vapid girls who spend their time reliving their heyday as the queen of the senior class? Probably not. Considering the quote the agency gave to Creativity.com, it seems they meant to resonate with a crowd that considers themselves on the cutting edge of fashion and modern feminism ... and for that crowd I would say the tagline so misses the mark.
If there appears to be a motif developing here in which big women keep
tiny men underfoot, well, besides the fact this is coming from kinky
Amsterdam, "the Bronx brand is a world where women are strong and
independent, and men are nice accessories," They explains. "So the
giantesses probably came out of that. Plus, lots of women say that when
they wear high heels they feel big and strong."