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March 01, 2009

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golublog

I just checked out the site. I'm glad that they are trying to use humor with a female target audience. I feel like the predominant humor in advertising is always male humor. Humor works on women too. But it's rarely used effectively in woman's advertising.

caroline

I've been following your posts for a couple of months now, and I enjoy them.

I found a case study for "Only in a woman's world" on Juniper Park's website. Thought you might be interested in knowing who made it.
http://www.juniperpark.com/our_work/womansworld.html

Keep your site alive, it's great.

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