Jergens has a new blog out there for 'tips, tricks and advice to help save your skin.'
Maybe it's just me, but as a consumer I am annoyed anymore with social media that's so overtly branded. It's cool that they want to help me and my skin, but throwing in Jergens product mentions in posts is a huge turn-off. I am also seeing it a lot on average Joe blogs, where Joe has clearly been bribed by a brand to do a write-up on some cheesy event or whatnot. Do people really fall in love with your brand because a blogger is unnaturally waxing poetic about it?
And does every campaign have to have a facebook page and youtube channel?
I'm just wondering when saturation will strike.