Creative Skirts

Jergens' 'Skintervention' blog

Jergens has a new blog out there for 'tips, tricks and advice to help save your skin.'

http://skintervention.ca/

Maybe it's just me, but as a consumer I am annoyed anymore with social media that's so overtly branded. It's cool that they want to help me and my skin, but throwing in Jergens product mentions in posts is a huge turn-off. I am also seeing it a lot on average Joe blogs, where Joe has clearly been bribed by a brand to do a write-up on some cheesy event or whatnot. Do people really fall in love with your brand because a blogger is unnaturally waxing poetic about it?

And does every campaign have to have a facebook page and youtube channel?
I'm just wondering when saturation will strike.

Lipton goes Wonka

I don't think I've ever seen Lipton do a good spot.
And maybe they never will in the U.S.

Lipton Europe, however, charmed me with this.
It's not the best post-production ever, and it doesn't need the voiceover-- but overall, it works.

From DDB Paris.

Vote for Girls in the Webbys

The Girl Effect work from W+K Portland has been nominated for a Webby in the "Best Website - Activism" category, and also in the "Best Use of Typography" category.
Props to team Jessica Vacek, Ginger Robinson and Julia Blackburn.

In People's Voice voting, "The Girl Effect" is under the "Society" category. Registration for voting is quick and simple, so get to it. We'd love to see this win.

Jillz Cider spot: pretty fresh, I'd say

I laughed.
And I secretly want to try the stuff.

From Pink and Poodle, Amsterdam. (Contrary to their name, this is not a lady-driven agency..."Olaf" wrote this spot.)

Because I love to ride my bike in a bikini and 4-inch wedges

Courtesy of Adrants.

Mars Fling: uncomfortably naughty

Behold, ladies, yet another product "positioned" for just for us. I like the idea behind the campaign, I was just kinda weirded out by the execution of this spot. Not only was it easy to predict the gag, but it made me squirmy. What's with the girl at the end?





I found this online execution from New Zealand's launch of Fling to be more entertaining. Users can have a virtual fling with a fantasy man, download him to their desktops and also get a real-life fling education, featuring an alibi generator.