I am so in love with this campaign for the Toyota Sienna. Mainly for the reasons I normally love campaigns, but this I find particularly splendid because it’s so unusual (yet long overdue) in the category.
Hooray for a minivan not
taking itself so seriously. It’s about time, because America does not remotely take the
minivan seriously. Of course safety is important and all, but consumers will check
that out on their own.
I guess the VW van did the same thing with the Babymaker campaign, and I liked that too, but this one seems to have more legs. Props to Saatchi LA.
I will be curious to see, however, if this sells more Siennas. People seem to be loving the YouTube channel (although it isn’t getting crazy high numbers yet), but will that translate?
p.s. I admit I am easily won over by music video ads.