Have you seen this yet?
The worst example of an "advertorial" I have ever seen.
Read step #1. Yes, Summer's Eve, thanks for the tip. You'll help me "feel my best" on the morning of my next interview. If I get the job, I'll owe it all to you. Barf.
I realize that promoting a product like Summer's Eve is a monstrous challenge. But I'd take it on to save the world from their current advertising. Clearly, you do not know women or how they really feel about your product if you're running this nonsense. Pay a visit to a branding agency and see how they do.