I've been meaning to post about this campaign I find just so darn charming.
It's a simple concept. Bluefly filming people inside their closets, sharing the best and worst with the world.
The spots aren't talking about how great the e-commerce site is or what kind of deals you get. They're simply sharing sweet moments from inside somebody's closet in the hopes that you'll share yours with the brand as well.
They're nicely edited and all have a sense of humor. Here's a peek. You can watch more on their site, Bluefly Closet Confessions, including videos starring skater Johnny Weir, Nicky Hilton and Christian Siriano.