Mad Woman

Inspiration for the day:

A WOMAN copywriter sold the “I <3 New York” campaign in the 70s. She was working at Wells Rich Greene at the time, and worked with graphic designer Milton Glaser (who did the work pro bono, thinking it would only run for a few months) to get the campaign sold to the city.

Her name was Jane Maas, and she’s also written a book, Mad Women, at the spring-chicken age of 80. (check it out in hard copy or iPad-style)

Makes me think I’ve got plenty of time …