All Hail Susan Hoffman

I was in the mood for something uplifting today, so I went in search of a woman to inspire us all.

The search didn't start particularly well—on Adweek's full credits list of the top 10 ads of last year, only one woman was credited in any sort of creative role. ONE. 

But the one was Susan Hoffman, and she's plenty enough inspiration for us all. Here's some of her work as partner, ECD, and 8th employee of W+K Portland:

 

 

  

The spot she did with Janet Champ that made me go into advertising:

 

And finally, a few wise words from the woman herself:

 

Cheers, Susan Hoffman. And thanks for the mid-week pick-me-up.