I caught a campaign here in Australia this week that made me giggle.
It’s for Dettol Touch of Foam, a soap that keeps your hands soft. “Steal a Moment of Softness” uses corny romance novel-esque illustrations, allowing you to create a personalized story starring you and a strapping man (Hugo, Romero or Wayno. Yes, Wayno). And there you have it, a tender romantic moment in the middle of your day.
It’s always nice to see a packaged good brand doing something random, especially targeting women. Today the campaign is viewable as a landing page skin at womansday.ninemsn.com.au.