Creative Skirts

Mow the Lawn

This spot isn't new, but the song sure is funny.

Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley
Senior Agency Producer: Kirsten Larson

Client: Schick
Agency: JWT, New York

Site: mowthelawn.co.uk

Athletes can't have mammary glands

Nike: Changing the game for women in sports.

Thanks to Mona at McKinney for passing this along.

Pure Blonde beer spot

Copywriter: Emma Hill
Art Director: Cameron Hoelter
Agency: Clemenger BBDO

A campaign using (gasp) comedy.

How can you go wrong with Rainn Wilson? 

Agency: W+K
Creative Directors: Alberto Ponte & Jeff Williams
Art Director: Mira Kaddoura (see her previous work here and here and here)
Copywriter: Dylan Lee

No Gisele?

Found this really fun spot for Barely There bras by a female team at the Martin Agency:
CW - Anne Marie Hite
AD - Amy Elkin
Producer - Holly Flaisher

It's about time someone addressed the monoboob.

Watch it on Adcritic here

Mrs. Writer

I've begun to notice a pattern. Every time I log onto Adcritic, the experience starts out well. I usually get at least one laugh out loud, and if I'm lucky a "s!@# I wish I'd thought of that!" But after about 3 minutes, I start realizing something that makes me very uncomfortable. In 99% of the credits, the writer is a man.

I've always prided myself on being the kind of gal who didn't pay attention to numbers. I do what I do and eventually someone will (hopefully) like it or get it and then I'll be set. But as I inch closer to a real career, I'm getting nervous that this isn't the case.

What is the reason behind the dichotomy between male and female writers, and why are we so under-represented?

A desperate retailer

Could this really catch on?

Via AdAge:

Amid declining sales, Sears, Roebuck & Co. is shifting strategy in a holiday push from Y&R, Chicago, to promote it as a speedy shopping destination for the harried mother. It's offering a program in which customers can order online and pick up the merchandise at Sears five minutes later. The service is being hyped by a spot in which a mom pulls her station wagon up to the store and grabs packages as an infant cries in the back. "Five minutes," says the voice-over. "Enough time to move a shopping mountain."

This year's campaign grew out of customer research that showed 98% of moms take on additional responsibility at Christmas as the primary holiday shoppers, and nearly 60% do the holiday shopping alone.

Sears touted this campaign's creation by "an all-women team" from Sears and Y&R. It is the first holiday campaign overseen by former IBM marketer Maureen McGuire, exec VP-chief marketing officer, who was appointed in early fall last year to oversee the merger of the Sears and Kmart brands. Sears is also focusing on moms via a website-ReadySetHoliday.com, a Sears and Kmart partnership-that includes a kid zone, a discussion board and holiday recipes.

Skirt-wearing award winners

Congratulations to the advertising winners at the Women's Image Network Awards held this week. The show honors TV and movies, as well as any advertising that women had a hand in creating. On the flip side-- there's always a debate among us as to whether or not it's a good idea to have a separate award show for women. Your thoughts?

ADVERTISING WINNERS:
3rd place: “Lucy/Seal/Owen”
MCCANN ERICKSON, NY
Spot/Client: “Lucy/Seal/Owen,”/ Intel
Category: TV: 30; Chief Creative Officer, Copywritten / Art Directed by women
Art Director: Sasha Shor
Copywriter: Gail Barlow
CCO: Joyce King Thomas

3rd place: “Real”
THE DIRECTOR’S BUREAU (TBWA/CHIAT/DAY)
Spot/Client: “Real”/ Pedigree
Category: TV: 30; Directed and Copywritten by women
Copywriter: Libby Hall
Director: Melodie McDaniel

2nd Place “Exercise Your Music Muscle”
GROUND ZERO, LA
Spot/Client: “Exercise Your Music Muscle”/ Virgin Digital
Category: Interactive: 75; Agency Produced, Associate Creative Directed and Copywritten by women
Copywriter/Associate Creative Director: Kristina Slade
Agency Executive Producer: Anne Katherine Friis

1st Place “Tiki”
PUBLICIS, Dallas
Spot/Client: “Tiki”/ Nestlé PowerBar Triple Threat
Category: TV: 60; Art Directed and Produced by women
Art Director: Kristi Pagoulatos
Agency Producer: Chelle McDonald

Best in Show, “Knees”
WIEDEN + KENNEDY, Portland
Spot/Client: “Knees”/ Nike
Category: TV: 25; Produced, art directed, copywritten by women
Art Director: Miriam Kaddoura
Copywriter: Kathy Hepinstall
Agency Executive Producer: Jennifer Smieja

Winner Outstanding Interactive Work:
“Hampton Be a Bedhead Giveaway”
FCB, NY
Spot/Client: “Hampton Be a Bedhead Giveaway”/ Hampton Inn
Category: Interactive: Produced, Project Managed, Programmed and Copywritten by women
Copywriter: Amy Rakowski
Interactive Producer: Judith Currin
HTML Developers: Daniel Liao, Esther Tu, Manus Chaorinuea
Creative Director: Lauren Watson

Full list of WIN Awards winners

Stand up and Recognize

It seems this year might have turned a few things around. Here is yet another publication that is recognizing women in our industry.

Boards Magazine's 2005 Advertising Women of Excellence:

* Joyce King Thomas, CCO - McCann Erickson, NY

* Nancy Vonk/Janet Kestin, Co-CCOs - Ogilvy, Toronto

* Rosie Arnold, CD - BBH London

* Esther Lee, CCO - Coca-Cola

* Mercedes Erra, Executive Chairman, Euro RSCG

* Linda Kaplan Thaler, CEO/CCO - Kaplan Thaler Group

* Nancy Axthelm, EVP/Dir. of Broadcast Production - Grey Worldwide

* Darcey Cherubini, Direct of Production - JWT NY

* Regina Ebel, EVP/Dir. of TV Production - BBDO NY

* Elaine Hinton, Exec. Producer/Broadcast Production Mgr. - TBWA\Chiat\Day LA

* Jules Daly, President - RSA USA

* Mindy Goldberg, Owner/Exec. Producer - Epoch

* Ethel Rubinstein, Owner/President/COO - Bluerock

* Michelle Curran, Owner/MD - Amber Music

* Lizie Gower, Exec Producer/Owner - Academy

* Sherri Margulies, Partner/Editor - Crew Cuts

A special congratulations to Nancy Vonk and Janet Kestin who have been big supporters of our efforts here at Creative Skirts.

And you guys wanted to forget about TLC...

In an ironic twist of fate for '06 Adcenter grads (long story), The Martin Agency just won a huge award for planning on the TLC account--which several planners from the VCU Adcenter worked on and one of whom was paid to do so. So congrats to grads Alexis Brandolini and Barrie Leimer and whoever else I'm forgetting (did you at least get a free trip to Miami?)... and of course to Katherine Wintsch, a planning VP at Martin.