From Been There:
Q: How do I avoid being "ghettoized"---so far (in my first job) I work on all products for women. It's not that I mind that but I'm starting to think my CD would never think of me for our beer account or our car account. I asked once and got blown off.
I love that question. What you're referring to is a sort of "girlie ghetto," and it's a dirty little secret in many agencies.
Odds are, your creative director's reaction isn't in your imagination. But if it's any consolation, that bias probably isn't anything personal. It's probably more a function of the agency's needs than your abilities as a creative.
Below you'll find a few thoughts based on my experience as a copywriter and creative director, and conversations with women in creative departments around the country.
PERFUNCTORY CAVEAT: Advertising agencies differ wildly, and there are many exceptions. The important thing is to find what's right for you