Mary Baglivo, CEO, Worldwide Marketing Director
Honored for: Contribution to the Advertising Industry
Jennifer Golub, Director of broadcast/content production, Cutwater, San Francisco
Honored for: Creativity in Advertising/Creative Risk-taking
Shawn Lacy, Co-founder, executive producer, Biscuit Filmworks, Los Angeles
Honored as: Business Leader
A popular spot on AdCritic for Pacifico beer has been art directed and directed by Lara Papadakis, an AD at Creature Seattle. Sweet looking campaign. Watch the spots at creatureseattle.com (a cool site to visit regardless).
She also art directed the print/outdoor ...
Why not create your own?
This month's feature in Alt Pick Magazine is the one and only Ms. Sally Hogshead. What she's been up to lately is particularly interesting.
Back on her feet after giving birth to a happy, healthy baby named Azalea, Hogshead reclaimed and created her own perfect career, one that taps into her skills as a leader and makes her look forward to Monday mornings. She's a "SWAT creative director," and the job is as intense as it sounds. On a freelance basis, Hogshead works with agencies all over the country and for clients big and small, providing turbocharged services when overburdened shops don't have the in-house creative direction they need. "Agencies don't realize how much they need a SWAT CD until they try it," says Hogshead, who has already won two new business pitches for her agencies. "Then it's like shopping at Target. They walk in to buy a single service, and walk out buying a month of my time." As a SWAT CD, Hogshead steps in to develop ideas, win business, oversee creative, and generally jump-start momentum in an intense time frame. "I love developing things," she says. "New business pitches, or ideas, or agencies, or relationships-you name it. That's what gets me excited. Crazy, hyper, high-school-crush excited."
Anyone seen the cover of the latest issue of Creativity?
Behold, a chick creative. The cover story is a profile of 9 top creatives in Asia (I think 2 are women--not bad compared to America's 0 out of 50) and gracing the cover solo is Thailand's Jureeporn Thaidumrong, as seen previously on CreativeSkirts.
From Creativity:
And while achieving her level of creative stature is arguably all the more impressive for a woman in Thailand, Thaidumrong says the difficulty for women rising to the top creative ranks is the same around the world. "I think the career itself demands a certain kind of human. There's lots of ego, it's aggressive, competitive—all man things." That said, Thaidumrong says she's always embodied those very traits, which goes back to the aforementioned matriarchal creative influence. "She always thinks different; everyone goes this way, she goes that way," says Thaidumrong of her mother, whose most important zig was telling her daughter that she needn't focus on marriage and family as a priority.
This week, Ad Age hails a Thai TV spot for Smooth E Baby Face Foam (a cleanser) that won gold at Cannes--and had a woman at the helm as creative director. Her name is Jureeporn Thaidumrong and she runs her own shop in Bangkok. "Two years after entering the agency world, she was winning gold awards
in the double digits at Thai shows and being called the 'angel
copywriter' by the local industry. She didn't stop working until she
was one of the premier creative names in her country--a feat for a woman
anywhere, but maybe more so in Thailand."
Check out the article on her; it's a great story.
But even better is the TV spot. It ran as a series of 90-second installments and is unlike anything we'd see here in the U.S.--specifically for its blatant product usage. It's really fun.
Subscribers to Adcritic can watch it here.
A brief introduction to Sally's inspirational career:
Some of her work ...
"There's nothing demure about wearing a 72-carat diamond ring," notes freelance CD Sally Hogshead. "The campaign speaks to the utterly honest emotions surrounding a $6 million purchase."
See more here.
Some of her career ...
In her second year in advertising, Sally won more awards than any other copywriter in the country. In her third year she judged the top national shows. In her fourth year, at age 27, she opened the celebrated boutique agency, Robaire & Hogshead. Clients included Target, Remy Martin, and Condé Nast.
In 2001, Sally founded the West Coast office of Crispin Porter + Bogusky. In her dual role as Creative Director/Managing Director, Sally created and led work for MINI, Rock the Vote, Fine Living Network and Ikea. In Adweek magazine, passionate work was called "worthy of Hogshead-ian pursuit."
Some of her thoughts ...
See more here.
you're behind.
Amanda Congdon and her partner, Andrew Baron, write, direct and produce this videoblog which has over 305,000 dowloads a day and is the exclusive videoblog on TIVO.
3iying - pronounced “three” “eye’ “ying” - is an all-girl agency born from men not listening to their ideas! Started by Chief Executive Heidi Dangelmaier, she is an eccentric and imaginative woman known for the girl-market insights she has given to companies such as Sega, which she pushed to make video games for girls. 3iYing is in the extreme-makeover business, providing brands and corporations with strategies developed by smart girls, ranging in age from 15 to 25.
Check out their promo on Business Week here.
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