Mary Baglivo, CEO, Worldwide Marketing Director
Honored for: Contribution to the Advertising Industry
Jennifer Golub, Director of broadcast/content production, Cutwater, San Francisco
Honored for: Creativity in Advertising/Creative Risk-taking
Shawn Lacy, Co-founder, executive producer, Biscuit Filmworks, Los Angeles
Honored as: Business Leader
A popular spot on AdCritic for Pacifico beer has been art directed and directed by Lara Papadakis, an AD at Creature Seattle. Sweet looking campaign. Watch the spots at creatureseattle.com (a cool site to visit regardless).
She also art directed the print/outdoor ...
This is my first post, and I'm not gonna lie, I'm nervous.
Recently, I've been thinking about going to Singapore. My friend Nick says the toilets are really clean and the shopping is phenomenal. But I wasn't sure about the work. I don't speak Mandarin or Malay, but there's just something I love about Asian culture that I have never been able to put into words until now: Jureeporn Thaidumrong.
Founder of Jeh United in Bangkok (I know that's not Singapore, but regardless...), Thaidumrong is an inspiration for women everywhere. She's won countless awards, opened her own shop and has managed to rise to the top of the advertising food chain in a part of the world where women get very little recognition. Her work is touching and inspiring and she makes me want to pack my bags and go work for her. She can pay me in Pocky candy sticks if she wants.
If you haven't gotten a chance to check out her work and her awesomeness, I suggest you do so immediately. You don't know what you're missing.
Point being, there's some very cool stuff coming out of Asia and more of it than you think is by women. Singapore Air and your wonderful hot towels, here I come.
Why not create your own?
This month's feature in Alt Pick Magazine is the one and only Ms. Sally Hogshead. What she's been up to lately is particularly interesting.
Back on her feet after giving birth to a happy, healthy baby named Azalea, Hogshead reclaimed and created her own perfect career, one that taps into her skills as a leader and makes her look forward to Monday mornings. She's a "SWAT creative director," and the job is as intense as it sounds. On a freelance basis, Hogshead works with agencies all over the country and for clients big and small, providing turbocharged services when overburdened shops don't have the in-house creative direction they need. "Agencies don't realize how much they need a SWAT CD until they try it," says Hogshead, who has already won two new business pitches for her agencies. "Then it's like shopping at Target. They walk in to buy a single service, and walk out buying a month of my time." As a SWAT CD, Hogshead steps in to develop ideas, win business, oversee creative, and generally jump-start momentum in an intense time frame. "I love developing things," she says. "New business pitches, or ideas, or agencies, or relationships-you name it. That's what gets me excited. Crazy, hyper, high-school-crush excited."
Anyone seen the cover of the latest issue of Creativity?
Behold, a chick creative. The cover story is a profile of 9 top creatives in Asia (I think 2 are women--not bad compared to America's 0 out of 50) and gracing the cover solo is Thailand's Jureeporn Thaidumrong, as seen previously on CreativeSkirts.
From Creativity:
And while achieving her level of creative stature is arguably all the more impressive for a woman in Thailand, Thaidumrong says the difficulty for women rising to the top creative ranks is the same around the world. "I think the career itself demands a certain kind of human. There's lots of ego, it's aggressive, competitive—all man things." That said, Thaidumrong says she's always embodied those very traits, which goes back to the aforementioned matriarchal creative influence. "She always thinks different; everyone goes this way, she goes that way," says Thaidumrong of her mother, whose most important zig was telling her daughter that she needn't focus on marriage and family as a priority.
This week, Ad Age hails a Thai TV spot for Smooth E Baby Face Foam (a cleanser) that won gold at Cannes--and had a woman at the helm as creative director. Her name is Jureeporn Thaidumrong and she runs her own shop in Bangkok. "Two years after entering the agency world, she was winning gold awards
in the double digits at Thai shows and being called the 'angel
copywriter' by the local industry. She didn't stop working until she
was one of the premier creative names in her country--a feat for a woman
anywhere, but maybe more so in Thailand."
Check out the article on her; it's a great story.
But even better is the TV spot. It ran as a series of 90-second installments and is unlike anything we'd see here in the U.S.--specifically for its blatant product usage. It's really fun.
Subscribers to Adcritic can watch it here.
AWNY's Women To Watch awards are coming up in August, and the honorees have been announced. The event honors "the most savvy, empowered, accomplished and innovative women in the fields of advertising, marketing and media."
Check out the list. Congratulate the honorees (none of whom are art directors, copywriters or creative directors...just to note).
Trish Adams, Managing Director, Tokyo, Wieden & Kennedy
Dawn Ahmed, National Truck Communications Manager, Toyota Division, Toyota Motor Sales USA
Judy Barry, SVP - Advertising Sales & Marketing, The Wall Street Journal
Laura Bowles, VP - Group Account Director, Crispin Porter & Bogusky
Fiona Carter, EVP Integration Director, Bank of America, Omnicom Group
Marlene V. Coulis, VP - Brand Management, Anheuser-Busch
Leslie Dance, VP - Global Marketing & Communications, Mobile Devices Business, Motorola
Colleen DeCourcy, Chief Creative Officer, Organic.com
Lisa Donohue, EVP - Managing Director, MediaVest USA
Tracey Doucette, VP - General Manager, North American Coffee Partnership
Stacy Fairbanks, Senior Associate Manager - Media and Promotions, Taco Bell
Adrian Fogel, Senior Planner, DDB Worldwide, Chicago
Julie Gardner, SVP – Marketing, Kohl's Department Stores
Mary Gerzema, President - U.S., Universal McCann
Alex Keith, Marketing Director - Deodorants, Procter & Gamble Co.
Erica Kerner, Director, Beijing 2008 Olympics Program, Adidas Group
Nadine McHugh, Managing Director - Unilever, U.S., MindShare
Debbie Reichig, SVP - Sales Strategy, Court TV
Wendy Riches, EVP - Integrated Marketing and Interactive Media, Meredith Publishing Group
Karen L. Seamen, EVP - General Manager, Cramer-Krasselt
Kate Shevack, CMO, Timex Corp.
Gillian Smith, Senior Director - Media and Interactive, Burger King Corp.
Lance Still, EVP - National Promotions, New Line Cinema
Amy Trask, CEO, Oakland Raiders
Julie Walker, Global Marketing Director - Wal-Mart Team, Procter & Gamble Co.
Antoinette Zel, Senior EVP - Network Strategy, Telemundo
A brief introduction to Sally's inspirational career:
Some of her work ...
"There's nothing demure about wearing a 72-carat diamond ring," notes freelance CD Sally Hogshead. "The campaign speaks to the utterly honest emotions surrounding a $6 million purchase."
See more here.
Some of her career ...
In her second year in advertising, Sally won more awards than any other copywriter in the country. In her third year she judged the top national shows. In her fourth year, at age 27, she opened the celebrated boutique agency, Robaire & Hogshead. Clients included Target, Remy Martin, and Condé Nast.
In 2001, Sally founded the West Coast office of Crispin Porter + Bogusky. In her dual role as Creative Director/Managing Director, Sally created and led work for MINI, Rock the Vote, Fine Living Network and Ikea. In Adweek magazine, passionate work was called "worthy of Hogshead-ian pursuit."
Some of her thoughts ...
See more here.
you're behind.
Amanda Congdon and her partner, Andrew Baron, write, direct and produce this videoblog which has over 305,000 dowloads a day and is the exclusive videoblog on TIVO.
3iying - pronounced “three” “eye’ “ying” - is an all-girl agency born from men not listening to their ideas! Started by Chief Executive Heidi Dangelmaier, she is an eccentric and imaginative woman known for the girl-market insights she has given to companies such as Sega, which she pushed to make video games for girls. 3iYing is in the extreme-makeover business, providing brands and corporations with strategies developed by smart girls, ranging in age from 15 to 25.
Check out their promo on Business Week here.
Paula Scher did album covers for CBS Recordings in the 70s, progressed to magazine art direction with Time Inc. a few years later, and had her own boutique (Koppel & Scher) by the '80s. She's been at the world-reknowned Pentagram design consultancy since 1991, designing visual identities for Tiffany's, Citibank, and the New York Public Theater to name a few.
This is one of "twelve large-scale canvases - intricate, colorful and obsessively detailed maps of different regions of the world. The paintings are the result of over a decade of work."
See many more here, courtesy of Adcritic. And learn more about Paula here.
From another article in Step Magazine, a look at the most influential women in design:
The players:
1. Ann Willoughby, Willoughby Design Group, Kansas City, Mo., 27 years
2. Lynda Decker, Decker Design, New York, 10 years
3. Bonnie Siegler, Number 17, New York, 12 years
4. Ellen Lupton, DesignWritingResearch, Baltimore, 16 years
5. Louis Fili, Louise Fili Ltd., New York, 16 years
6. Paula Scher, Pentagram, New York, 25 years
7. Jennifer Morla, Morla Design, Inc., San Francisco, 21 years
8. Kim Baer, KBDA, Los Angeles, 23 years
9. Deanna Kuhlmann-Leavitt, Kuhlmann Leavitt, Inc., St. Louis, 4 years
10. Cheryl Heller, Heller Communications, New York, 3 years
11. Jeri Heiden, Smog Design, Los Angeles, 6 years
12. Debbie Millman, Sterling Brands, New York, 10 years
13. Sharon Werner, Werner Design Werks, Minneapolis, 14 years
14. Cheryl Towler Weese, Studio Blue, Chicago, 10 years
15. Robynne Raye, Modern Dog, Seattle, 19 years
16. Jessica Helfand, Winterhouse, Falls Village, Conn., 8 years
17. Emily Oberman, Number 17, New York, 12 years
Says writer Emily Potts:
" If there’s one thing I learned from this series of interviews it’s this: What makes each of these women successful is her drive, her dedication, and her skills and knowledge. Gender doesn’t factor into these traits. Gender, however, did play a role in how some of them were treated early in their careers, but the challenges made each of these women better designers, smarter businesspeople, and more compassionate human beings. See for yourself."
You can read the full article here.
Bev Oster was recently awarded the Paula E. Sullivan Award for outstanding career achievement by the San Diego Ad Club.
"Bev Oster, founder and president of Oster and Associates, will receive the Paula E. Sullivan Award for outstanding career achievement. The award is named after the woman who in 1946 founded the first all-woman ad agency, according to the club.
Now in her 31st year in the industry, Oster founded her shop in 1986. She's a past president of the San Diego Ad Club and serves on the board of directors of the San Diego Advertising Fund for Emergencies (SAFE)."
See the full article in Adweek West.
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