A popular spot on AdCritic for Pacifico beer has been art directed and directed by Lara Papadakis, an AD at Creature Seattle. Sweet looking campaign. Watch the spots at creatureseattle.com (a cool site to visit regardless).
This is my first post, and I'm not gonna lie, I'm nervous.
Recently, I've been thinking about going to Singapore. My friend Nick says the toilets are really clean and the shopping is phenomenal. But I wasn't sure about the work. I don't speak Mandarin or Malay, but there's just something I love about Asian culture that I have never been able to put into words until now: Jureeporn Thaidumrong.
Founder of Jeh United in Bangkok (I know that's not Singapore, but regardless...), Thaidumrong is an inspiration for women everywhere. She's won countless awards, opened her own shop and has managed to rise to the top of the advertising food chain in a part of the world where women get very little recognition. Her work is touching and inspiring and she makes me want to pack my bags and go work for her. She can pay me in Pocky candy sticks if she wants.
If you haven't gotten a chance to check out her work and her awesomeness, I suggest you do so immediately. You don't know what you're missing.
Point being, there's some very cool stuff coming out of Asia and more of it than you think is by women. Singapore Air and your wonderful hot towels, here I come.
This month's feature in Alt Pick Magazine is the one and only Ms. Sally Hogshead. What she's been up to lately is particularly interesting.
Back on her feet after giving birth to a happy, healthy baby named Azalea, Hogshead reclaimed and created her own perfect career, one that taps into her skills as a leader and makes her look forward to Monday mornings. She's a "SWAT creative director," and the job is as intense as it sounds. On a freelance basis, Hogshead works with agencies all over the country and for clients big and small, providing turbocharged services when overburdened shops don't have the in-house creative direction they need. "Agencies don't realize how much they need a SWAT CD until they try it," says Hogshead, who has already won two new business pitches for her agencies. "Then it's like shopping at Target. They walk in to buy a single service, and walk out buying a month of my time." As a SWAT CD, Hogshead steps in to develop ideas, win business, oversee creative, and generally jump-start momentum in an intense time frame. "I love developing things," she says. "New business pitches, or ideas, or agencies, or relationships-you name it. That's what gets me excited. Crazy, hyper, high-school-crush excited."
Anyone seen the cover of the latest issue of Creativity?
Behold, a chick creative. The cover story is a profile of 9 top creatives in Asia (I think 2 are women--not bad compared to America's 0 out of 50) and gracing the cover solo is Thailand's Jureeporn Thaidumrong, as seen previously on CreativeSkirts.
And while achieving her level of creative stature is arguably all the
more impressive for a woman in Thailand, Thaidumrong says the
difficulty for women rising to the top creative ranks is the same
around the world. "I think the career itself demands a certain kind of
human. There's lots of ego, it's aggressive, competitive—all man
things." That said, Thaidumrong says she's always embodied those very
traits, which goes back to the aforementioned matriarchal creative
influence. "She always thinks different; everyone goes this way, she
goes that way," says Thaidumrong of her mother, whose most important
zig was telling her daughter that she needn't focus on marriage and
family as a priority.
This week, Ad Age hails a Thai TV spot for Smooth E Baby Face Foam (a cleanser) that won gold at Cannes--and had a woman at the helm as creative director. Her name is Jureeporn Thaidumrong and she runs her own shop in Bangkok. "Two years after entering the agency world, she was winning gold awards
in the double digits at Thai shows and being called the 'angel
copywriter' by the local industry. She didn't stop working until she
was one of the premier creative names in her country--a feat for a woman
anywhere, but maybe more so in Thailand." Check out the article on her; it's a great story.
But even better is the TV spot. It ran as a series of 90-second installments and is unlike anything we'd see here in the U.S.--specifically for its blatant product usage. It's really fun.