Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, Aflac, MINI Cooper, Cole Haan, Capital One, Coca-Cola and Godiva. Her work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. Twice interviewed on NBC’s Today Show in 2009, reality TV show Making It Big named her “Advertising’s Icon” who has “changed the face of North American advertising.” Sally leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world.Advertising Career History
In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as “the most successful junior copywriter of all time.” After working at ad agencies Wieden + Kennedy and Fallon McElligott, by age 27 she’d opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Her work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History.
Sally has been named a “Cool Friend” by international bestseller Tom Peters. For her podcast, Sally interviewed thought leaders such as Seth Godin, Dan Heath (author of Made to Stick), James Gilmore (author of The Experience Economy).
Sally’s Books, Fascinate and Radical Careering
In 2005 Penguin published Sally’s first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, about building a more powerful, valuable, and fulfilling personal brand. She spent 2006 touring the country as a motivational speaker for CareerBuilder.com.
In February 2010, HarperCollins published Sally’s new book, FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book represents three years of research by Sally and her team, including a national marketing study of 1,000 Americans conducted by Kelton Research specifically for the book. FASCINATE explores the 7 triggers of influence: power, lust, mystique, prestige, alarm, vice, and trust. All decision-making can be traced back to these 7 universal triggers— from which brands we buy and songs we remember, to which leaders we vote for and person we marry.
The family underachiever
The year Sally turned seven, her sister became the world’s top-ranked swimmer in her event (and went on to win three gold medals and a silver in the Olympics), and her brother was accepted into Harvard. Instead of spending her entire childhood on a psychiatrist’s couch, she was voted “Funniest” by classmates every year in high school. In 1991, after living in a dung hut with an African tribe, she graduated from Duke University.
When not writing and speaking, Sally campaigns to bring back the “hogshead” as a unit of popular measurement in the U.S.