Creative Skirts

Launching a Mail-Order Feminine Product Company

This whole home delivery craze is pretty out of control - now you can have monthly custom menstruation packs dropped off at your front door. 

Ok, I'm sure someone out there will love it. 

Anyway, even more entertaining than the idea itself is the launch video - it's one of those things you can't really believe you're watching, but you are. You definitely are. 

It's amusing and I always applaud humor in the feminine care space. But considering this is targeting girls, some parts of this definitely go too far (ahem, doll scene). Even for my thirty-something eyes. I wouldn't be surprised if they get some moms blowback on this one. 

Will someone please put me on a bra account?

Because I can't handle work being made like this. 

Cleavage? Sure. Areolas? No. Come on, people. I think the tag line could have made for some adorable work, but this...I can't even watch twice. 

Enjoy.

 

Top 10 Ads of the Year

AdWeek published their Top 10 Ads of the Year, and I'm happy to say that the number of female creatives on the list has grown. Last year there was only one (congrats, Susan Hoffman), and this year there are TWO (out of 35 total creatives).

Danielle Flagg, CD at Wieden+Kennedy Portland

• P&G "Best Job"

Susan Hoffman, ECD at Wieden+Kennedy Portland

•     P&G "Best Job"
•     Chrysler "It's Halftime in America"
•     Nike "Jogger"

The good news is, 3 of the 10 spots were stamped with a female creative name. Here they are:

 

 

 

Hopefully Danielle and Susan have given each other a high five. 

Street Art to Save Lives

Here's a great installation from street artist Ernest Zacharevic (hired by Happiness Brussels) for Toyota. Apparently in the US alone, 2 kids are killed and another 50 are injured each week in accidents involving reversing cars. 

It's hard to tell in the photos, but the objects are real, while the kids are painted, so a car can actually run into the installation if the driver doesn't see it. While that helps the concept, I'd be pretty pissed if I ran into a shopping cart that was part of an ad for Toyota.

Agency: Happiness Brussels
ECDs:
 Karen Corrigan & Cecilia Azcarate Isturiz (what! ladies!)
CD: Peter Ampe
Concept Provider (that's a title I've never seen before): Gregory Titeca
Artist:
 Ernest Zacharevic

Ladies making out. Anybody? Anybody?

3 floors of Beauty? Great.

By Harvey Nichols? Good to know.

"Love Thyself"? Nice expression of that.

And yet, this was the chosen execution of that insight?

Seems like it's not quite directed at the right target. I expected more from a bunch of guys who can do better (and did, just last year):

 

Credits:

adam&eveDDB
ECD: Jeremy Craigen
AD: Rob Messeter
CW: Mike Crowe