3iying - pronounced “three” “eye’ “ying” - is an all-girl agency born from men not listening to their ideas! Started by Chief Executive Heidi Dangelmaier, she is an eccentric and imaginative woman known for the girl-market insights she has given to companies such as Sega, which she pushed to make video games for girls. 3iYing is in the extreme-makeover business, providing brands and corporations with strategies developed by smart girls, ranging in age from 15 to 25.
Check out their promo on Business Week here.
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