Why not create your own?
This month's feature in Alt Pick Magazine is the one and only Ms. Sally Hogshead. What she's been up to lately is particularly interesting.
Back on her feet after giving birth to a happy, healthy baby named Azalea, Hogshead reclaimed and created her own perfect career, one that taps into her skills as a leader and makes her look forward to Monday mornings. She's a "SWAT creative director," and the job is as intense as it sounds. On a freelance basis, Hogshead works with agencies all over the country and for clients big and small, providing turbocharged services when overburdened shops don't have the in-house creative direction they need. "Agencies don't realize how much they need a SWAT CD until they try it," says Hogshead, who has already won two new business pitches for her agencies. "Then it's like shopping at Target. They walk in to buy a single service, and walk out buying a month of my time." As a SWAT CD, Hogshead steps in to develop ideas, win business, oversee creative, and generally jump-start momentum in an intense time frame. "I love developing things," she says. "New business pitches, or ideas, or agencies, or relationships-you name it. That's what gets me excited. Crazy, hyper, high-school-crush excited."
that's an awesome concept. i love the idea. the over-worked, under-directed group i work with sure could use some SWAT CD from sally.
Posted by: holly_go_lightly | December 13, 2006 at 09:07 PM