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October 16, 2006


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It was the #5 video on Viral Video Charts today - crazy for something made by a brand.


Oh ... and an older video that should certainly be catalogued on here:

This one was done with parents in mind - and specifically solicits money for the Dove Self-Esteem Fund.

Done by Janet Kestin and I would assume .


Love it, love it, love it. I wonder if it's from the US or from the UK. It seems way smarter than the US stuff. Either way, it's awesome and a great message to get out to parents and young kids. Reinforces what I've been saying all along: Don't believe the hype.


Just found the answer to my own question. The spot was done out of Toronto. Janet and Nancy were the CDs (of course), but the AD and CW were both men, Tim Piper and Mike Kirkland. Just goes to show great creatives can empathize with any target.


Day 7 on the Viral Video Charts.
Ranking #3 and still climbing.
An amazing success.


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