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November 28, 2006


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I think the site is awesome. However, it smells like hype to me. The technology section never talks about how these advances are different from their old skis. Lighter weight design? Easier turn capabilties? That's something all skiers want. I will say the pictures they use seem very male oriented, all the women are high fashion models and don't look like any serious skiers I've ever known. Me thinks it's jsut a marketing ploy to charge more money for the same skis. Just remember: Don't believe the hype.

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