Some things I heard in school that always got the wheels turning--and some corresponding reading for you to contemplate.
1) You can't be taught to make great ads. You either have the talent or you don't.
haha. That one was always my favorite, especially when pondered over my monthly loan statement.
Research now
shows that the lack of natural talent is irrelevant to great success.
The secret? Painful and demanding practice and hard work
2) Men are better creatives.
How Females' Ambition is Shaped
A psychological peek at how hearing things like "men are better at that" affect both genders. Suggests that if we just stopped mentioning the male/female ability issue, we'd be one step closer to a level playing field.
2) Men are better creatives.
How Females' Ambition is Shaped
A psychological peek at how hearing things like "men are better at that" affect both genders. Suggests that if we just stopped mentioning the male/female ability issue, we'd be one step closer to a level playing field.
Natural talent irrelevant? WOO HOO!
Talent is relevant. And so is natural ambition. Maybe moreso.
Posted by: Capt. Henry "Ironsides" Livingston, II | December 05, 2006 at 10:16 AM
Loved the post.
IMHO
Unfortunately the first post is half right. While a person doesn't need talent to become highly succesful in advertising, it is the talented people who last the longest, usually. By this I mean, there are thousands of BS artists in our business who get by for a while on this, but after a year or three most everyone around them realizes this and demand results or good work. These people usually hop agencies a lot. however their BS skills which are at it's core, good listening and communication skills are a talent. They can talk and sell crap while a good creative can come up with great ideas but not be able to sell them. It's the same in all businesses but very prevalent in ours. Of course, that's just my opinion and experience.
The second point I think is totally true. I believe if we don't point out the gender issue or race issue then it wouldn't exist. However, people on both sides are always insecure about themselves so they rely on that to make themselves feel better.
Posted by: gold1show | December 06, 2006 at 02:47 PM