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February 27, 2007


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Too much skin. For an American audience. There are now two rules we need to remember: no robot suicide jokes, no naked people.

We're between a rock and a hard place. You've got to break through the 30-second clutter, captivating without offending. Evangelicals, horse-enthusiasts and members of the AARP included. I think that's what's so cool about the Geico Caveman stuff. It takes the idea of offending an obscure minority and turns it into a funny ad.

I bet the Belgian FCC would think these Dove ads are pretty cool.

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