Back On Track

Dove's recent commercial for their Pro*Age products were banned by the FCC.
Is it too much skin, or too old skin?

Print:

TV:

There's no greater win-win than when the controversy your ads create is supporting the point you're trying to drive home.

Comments

[Andre]

Too much skin. For an American audience. There are now two rules we need to remember: no robot suicide jokes, no naked people.

We're between a rock and a hard place. You've got to break through the 30-second clutter, captivating without offending. Evangelicals, horse-enthusiasts and members of the AARP included. I think that's what's so cool about the Geico Caveman stuff. It takes the idea of offending an obscure minority and turns it into a funny ad.

I bet the Belgian FCC would think these Dove ads are pretty cool.