Dove's recent commercial for their Pro*Age products were banned by the FCC. Is it too much skin, or too old skin?
Print:
TV:
There's no greater win-win than when the controversy your ads create is supporting the point you're trying to drive home.
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Too much skin. For an American audience. There are now two rules we need to remember: no robot suicide jokes, no naked people.
We're between a rock and a hard place. You've got to break through the 30-second clutter, captivating without offending. Evangelicals, horse-enthusiasts and members of the AARP included. I think that's what's so cool about the Geico Caveman stuff. It takes the idea of offending an obscure minority and turns it into a funny ad.
I bet the Belgian FCC would think these Dove ads are pretty cool.
Too much skin. For an American audience. There are now two rules we need to remember: no robot suicide jokes, no naked people.
We're between a rock and a hard place. You've got to break through the 30-second clutter, captivating without offending. Evangelicals, horse-enthusiasts and members of the AARP included. I think that's what's so cool about the Geico Caveman stuff. It takes the idea of offending an obscure minority and turns it into a funny ad.
I bet the Belgian FCC would think these Dove ads are pretty cool.
Posted by: Andre | March 01, 2007 at 06:58 PM