The Motrin Mom Controversy

This is why we have planners.
People that help you REALLY know your audience...what will resonate with them, and more importantly, what will really piss them off.
Exhibit A: the latest campaign for Motrin from TAXI NY.
Personally, having worked on a mom brand for a long time, and having to rewrite many an "insensitive" mom headline, I am pretty blown away this made it to the airwaves. It doesn't even sound remotely authentic if you ask me.
And apparently it didn't to thousands of moms out there.