During my Bravo TV marathon this afternoon, I was delightfully interrupted with a cartoon woman working up a sweat with the Thighmaster as she chanted, "bikini...bikini...bikini..."
And I watched for a couple minutes I think, realizing that this was not your 30-second product-shilling commercial. It was a short film of four little cartoon ladies I had never met before. And it was pretty funny. While a little product placement of Flat Earth chips snuck in, the whole thing seemed geared solely toward my entertainment (I know better, but still, I was entertained).
A visit to awomansworld.com revealed this is a Frito-Lay effort, to promote their "chick snacks." They're producing several webisodes, much like In the Motherhood did last year with Suave and Sprint (which is turning into an ABC sitcom, if you can believe that).
I'm all for cartoons and speaking to women with a sense of humor. So far, I'm kinda impressed.
I just checked out the site. I'm glad that they are trying to use humor with a female target audience. I feel like the predominant humor in advertising is always male humor. Humor works on women too. But it's rarely used effectively in woman's advertising.
Posted by: golublog | March 03, 2009 at 10:11 AM
I've been following your posts for a couple of months now, and I enjoy them.
I found a case study for "Only in a woman's world" on Juniper Park's website. Thought you might be interested in knowing who made it.
http://www.juniperpark.com/our_work/womansworld.html
Keep your site alive, it's great.
Posted by: caroline | March 10, 2009 at 09:19 PM