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March 01, 2009


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I just checked out the site. I'm glad that they are trying to use humor with a female target audience. I feel like the predominant humor in advertising is always male humor. Humor works on women too. But it's rarely used effectively in woman's advertising.


I've been following your posts for a couple of months now, and I enjoy them.

I found a case study for "Only in a woman's world" on Juniper Park's website. Thought you might be interested in knowing who made it.

Keep your site alive, it's great.

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