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3 floors of Beauty? Great.
By Harvey Nichols? Good to know.
"Love Thyself"? Nice expression of that.
And yet, this was the chosen execution of that insight?
Seems like it's not quite directed at the right target. I expected more from a bunch of guys who can do better (and did, just last year):
Credits:
adam&eveDDB
ECD: Jeremy Craigen
AD: Rob Messeter
CW: Mike Crowe
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I caught a campaign here in Australia this week that made me giggle.
It’s for Dettol Touch of Foam, a soap that keeps your hands soft. “Steal a Moment of Softness” uses corny romance novel-esque illustrations, allowing you to create a personalized story starring you and a strapping man (Hugo, Romero or Wayno. Yes, Wayno). And there you have it, a tender romantic moment in the middle of your day.
It’s always nice to see a packaged good brand doing something random, especially targeting women. Today the campaign is viewable as a landing page skin at womansday.ninemsn.com.au.
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Ellen's recent bit about Bic Pens for Women is pretty funny, even if the spoof at the end could use a little help:
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I never thought I'd care about a cat, but this spot changed that (for 30 seconds at least).
Pretty nice work Sarah Litwin-Schmid and Emily Drake of Saatchi & Saatchi New Zealand.
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Disney has just launched a new spot celebrating what it means to be a princess.
It's sweet, although I wish the script was a little less generic. It's pretty much exactly what you'd expect. But I think moms and daughters will probably go crazy for it.
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