Here's a great installation from street artist Ernest Zacharevic (hired by Happiness Brussels) for Toyota. Apparently in the US alone, 2 kids are killed and another 50 are injured each week in accidents involving reversing cars.
It's hard to tell in the photos, but the objects are real, while the kids are painted, so a car can actually run into the installation if the driver doesn't see it. While that helps the concept, I'd be pretty pissed if I ran into a shopping cart that was part of an ad for Toyota.
Agency: Happiness Brussels
ECDs:
Karen Corrigan & Cecilia Azcarate Isturiz (what! ladies!)
CD: Peter Ampe
Concept Provider (that's a title I've never seen before): Gregory Titeca
Artist:
Ernest Zacharevic
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