Creative Skirts

Launching a Mail-Order Feminine Product Company

This whole home delivery craze is pretty out of control - now you can have monthly custom menstruation packs dropped off at your front door. 

Ok, I'm sure someone out there will love it. 

Anyway, even more entertaining than the idea itself is the launch video - it's one of those things you can't really believe you're watching, but you are. You definitely are. 

It's amusing and I always applaud humor in the feminine care space. But considering this is targeting girls, some parts of this definitely go too far (ahem, doll scene). Even for my thirty-something eyes. I wouldn't be surprised if they get some moms blowback on this one. 

Will someone please put me on a bra account?

Because I can't handle work being made like this. 

Cleavage? Sure. Areolas? No. Come on, people. I think the tag line could have made for some adorable work, but this...I can't even watch twice. 

Enjoy.

 

Ladies making out. Anybody? Anybody?

3 floors of Beauty? Great.

By Harvey Nichols? Good to know.

"Love Thyself"? Nice expression of that.

And yet, this was the chosen execution of that insight?

Seems like it's not quite directed at the right target. I expected more from a bunch of guys who can do better (and did, just last year):

 

Credits:

adam&eveDDB
ECD: Jeremy Craigen
AD: Rob Messeter
CW: Mike Crowe

Fifty Shades of Soap

I caught a campaign here in Australia this week that made me giggle.

It’s for Dettol Touch of Foam, a soap that keeps your hands soft. “Steal a Moment of Softness” uses corny romance novel-esque illustrations, allowing you to create a personalized story starring you and a strapping man (Hugo, Romero or Wayno. Yes, Wayno). And there you have it, a tender romantic moment in the middle of your day.

It’s always nice to see a packaged good brand doing something random, especially targeting women. Today the campaign is viewable as a landing page skin at womansday.ninemsn.com.au. 

"Long may they reign"

Disney has just launched a new spot celebrating what it means to be a princess.

It's sweet, although I wish the script was a little less generic. It's pretty much exactly what you'd expect. But I think moms and daughters will probably go crazy for it.